Dynamic Logic's AdReaction Study: Brands + Consumers + Social Media Insights

Top 10 Digital Predictions for 2010 (January 2010)

What's Working: Empirical Generalisations of the Branding Impact of Multimedia Campaigns (October 2009)

The Brand Value of Rich Media and Video Ads (August 2009)

Dynamic Logic's Mobile Overview (July 2009)

Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs - MediaPost

Digital Marketing Guide: Audience Buying - Advertising Age

Does Social Sell? - AdWeek

Marketers search for a worthy social media metric - iMedia

Study: Consumers Are Not Annoyed by Ads on Facebook - Advertising Age

New Campaign Metric: Social Chatter - AdWeek

Millward Brown and Dynamic Logic Announce a Partnership With Cymfony to Provide Social Media Insights for a More Complete View of Brand Health

Millward Brown's Dynamic Logic Unit Releases Social Insights - MediaPost Raw

Dynamic Logic Teams With Cymfony For Buzz Monitoring - MediaPost's Online Media Daily

Get Ready For Mobile Ads You Can't Escape - MediaPost's Online Media Daily

Where Digital Marketing Is Heading in 2010 (Part 2) - AdAge

Where Digital Marketing Is Heading in 2010 (Part 1) - AdAge

ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers - MediaPost's Online Media Daily

Consortium to Measure Online Ads' Impact on Offline Sales - ClickZ

Dynamic Logic Announces New Partnership With IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns

Beyond PSAs: How Agencies in Action Fights Hunger - Advertising Age

IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases - Advertising Age

2010 Survival Guide: Agencies - MediaPost

Talking Measurement With Dynamic Logic's Michelle Eule - digiday:DAILY

Platform allows marketers to survey consumers from ads - BizReport

2009 WPP-Google Marketing Research Awards Summary - Google Business

Dynamic Logic Offers Optimization Tool for Brand Metrics - ClickZ

New Dynamic Logic Service Brings In-Ad Surveys - MediaPost

Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance

Bad Campaign Worse than None at All - eMarketer

In Online Advertising, Creative Counts - ClickZ

Online advertisers are monkeying around less - Los Angeles Times

Online Rally May Sidestep Newspapers - NY Times

Can Your Man Beat My Machine: Lawd, -- Lawd? - MediaPost's Online Media Daily

Study: Financial Display Ads Need More Human Touch, Less Copy - ClickZ

Online ad effectiveness depends on good creative. But measurement and targeting still matter. - Econsultancy

Dynamic Logic Releases Creative Best Practices for Driving Online Ad Effectiveness and Maximizing Brand Impact

Online Ads Not Working for You? Blame the Creative - Advertising Age

Smaller ad units still punching above their weight - The Huffington Post

MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - mediabistro.com

Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects - MediaPost

Mobile has better targeting than early Internet: digiday keynote - Mobile Marketer

Bigger ad formats aren't always the ones that get the most attention - NMA Magazine

Integrate Ads For Effective Brand Awareness - MediaPost's Research Brief

Dynamic Logic Study for redbox Reveals That In-Call Media Can Be Highly Effective For Raising Brand Awareness and Purchase Intent

Bigger Isn't Necessarily Better When It Comes To Online Ad Formats

Why Large Online Ad Formats Aren't Industry's Silver Bullet

Is Bigger Better When it Comes to Online Ad Size? - August 2009

Dynamic Logic Says Bigger Can Be Better After All - ClickZ

Mobile metrics dominate Weather Channel breakfast event - Mobile Marketer

Dynamic Logic and Compete Partner to Offer Marketers Insights into the Branding and Behavioral Effects of Online Advertising Campaigns

Tricks for Choosing Ad Formats - ClickZ

Video Ad Engagement: Easily Distracted - NMA Magazine

Online Video: Watch Closer - NMA Magazine

Omniture and Kantar Partner for Online vs Offline Insights - MrWeb

Analyst Speak: Finding the best length for online video ads needs further research - NMA Magazine

Why do advertisers like mobile ads? - TelevisionPoint.com

New program offers publishers snapshot of research results - Quirk's

Harnessing the Power of Digital Media - ANA Advertiser

Reassuring brands online ads really do have an impact of consumers - NMA Magazine

Filling in the mobile measurement gaps - iMedia

Digital Automotive News: Display - More than just click-throughs - Mindshare Automotive

Display: More than just click-throughs - Media Week

Brand Building and Types of Websites - eMarketer

Digital: Nine for '09 - Millward Brown's ePerspectives

OPA: Premium Content Sites Worth Extra Bucks - MediaPost

Flying Towards Quality When the Economy Is Grounded - MediaPost

Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.

Hunker Down Or Double Down? Making The Case or Mobile Advertising In A Down Economy - MediaPost

Are People Becoming More Accepting of Some Online Ads? - Millward Brown's ePerspectives

A First Look at Mobile Performance - Millward Brown's ePerspectives

Some Respite for Consumers as Ad Clutter Clears on Web - AdAge

Users' resistance to intrusive ads may be dwindling as they surf more - NMA Magazine

Guilt by Association - ADWEEK

A Pop-Up Ad That's Less Annoying - NY Times

What's the Right Amount of Online Advertising? - eMarketer

Over-Content Ads Becoming More Acceptable - MediaPost's Research Brief

Rich Media Research Roundup - ClickZ

Exposure to Mobile Advertising Can Positively Shift Brand Metrics - MediaTel NewsLine

Mobile key to building brand awareness - Precision Marketing

Preliminary research shows that exposure to mobile advertising can positively shift brand metrics - Mobile Europe

iVillage data offer attracts Unilever brand ads - NMA Magazine

A Brand in the Hand - MediaPost's OMMA Magazine

We Rule The Net! - AARP Magazine

Mobile Advertising Lifts Brand Metrics and Purchase Intent - MediaPost's Research Brief

Dynamic Logic Announces Initial Performance Averages for Mobile Branding Campaigns

Exposure to mobile ads lifts branding: Dynamic Logic - Mobile Marketer

Dynamic Logic Announces First Performance Averages for Mobile Branding Campaigns

Report: Mobile Web Advertising Impacts Brand Awareness - MediaWeek

Branded-Content Sites Deliver Better Ad Results - Media Buyer Planner

CEO of Dynamic Logic discusses Brand Ideals, Personal Branding & Social Media Marketing - m-cause

Using e-mail to increase brand metrics - BtoB Magazine

Datran Media Releases Dynamic Logic Research That Reveals Inbox Advertising Increases Brand Favorability and Awareness - MarketWatch

OPA: B-C Sites Boost Ads - ADWEEK

Target the Audience or Ride Along With the Content? - AdAge

OPA Study Tries To Make The Case For Content Sites As Brand Drivers - Washington Post

Enter the gaming grandmothers - BizReport

Mobile users 'happy to get ads for free content' - Net Imperative

Screen Advertising Releases Results of Mobile Advertising Effectiveness - Wireless Developer Network

Trends Insight: Online Video's Star is Rising - Marketing Week

Print Advertising Most Popular And Relevant Medium - MediaTel NewsLine

Print media tops marketing poll - Mad.co.uk

Visible Measures and Dynamic Logic to Collaborate for Internet Video Ad Benchmarking

Print ads preferred by consumers, research reveals - Brand Republic

Will In-Game Ads Keep Delivering Brand Lift? - ClickZ

Seniors Underserved by Online Merchants - eMarketer

Google Opens Content Network to Third Parties

Google Accepts Ad Tags in Push for Brand Dollars - ClickZ

Google to allow third-party ad-serving on AdSense - NMA Magazine

Advertiser Directories: The Key to Successful Online Ads - ClickZ

New Report Reveals Online Ads Are Effective In Reaching Mature Adults

Greystripe Releases Data On 'The Golden Compass' Campaign - MediaPost

WPP's 24/7 Real Media Partners With Mindset Media - MediaPost

Mediterranean social networkers more open to ads - NewMediaAge

Opportunities And Challenges For Brands On Social Networking Sites - MediaTel NewsLine

Digital Branding: Measuring Engagement - NMA Magazine

Brand Advertising on Game Sites Performs Best With Women Over 45 - MediaPost's Research Brief

Ads On Gaming Sites A Solid Way To Reach Some Women - WebProNews

Web vs. TV: Research Aims to Gauge Ads - The Wall Street Journal

Gaming sites good for targeting older women - NMA Magazine

Ads on Social Networking Sites Could Present New Opportunities and Challenges For Brands - Millward Brown's ePerspectives

What Can Widgets Do? - eMarketer

Beating Online Ad Clutter - MediaPost

As Big Brands Embrace Digital, Digital's Branding Power Wanes - ClickZ

Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands - MediaPost

Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign - MediaPost

Best & Worst of 2007: Experts Weigh In - iMedia

NewsLine Column: Frequency Capping - MediaTel

Online Video Ads Score Well With Users - MediaPost

Viral Videos Ads: No Marketing Panacea - MediaPost

How fewer ads can mean more dollars - iMedia

Hampton Finds Value in Mobile Ads - ADWEEK

Study champions impact of magazine advertising - Brand Republic

Mobile Ads Boost Brand Appeal: Dynamic Logic - MediaPost

Study finds acceptance of mobile advertisements - RCR Wireless News

New Study Demonstrates Success Of Mobile Web Ad Campaign

Major Internet Hubs See Lesser Influence - Associated Press

Millward Brown and Aerodeon conduct first research project to measure effectiveness of mobile phone advertising

Frequency of exposure is key for online ads - NMA Magazine

Will click-through become an endangered species? - Media Guardian

Online Video: Short-Term Hype Or Long-Term Brand Builder? - MediaPost

Top performing online campaigns need branding objectives - Mad.co.uk

24/7 Real Media Debuts Search Retargeting On The Global Web Alliance

Lessons On Acheiving Branding Goals - iMedia

Viral advertising - the Holy Grail of marketing? - Mad.co.uk

Tremor to Study Video on 800 Sites - iMedia

Partnership to Study Video Ad Effectiveness - MRWeb

Tremor Media Partners with Dynamic Logic for Video Research Initiatives

Tremor Teams With Dynamic Logic To Study Video Ad Effectiveness - MediaPost

Profero and Carat Creative Top Online Campaigns - NMA

The UK's Best Online Brand Campaigns - Creative Match

Agencies Credited for Effective Work - Brand Republic

The Best Online Brand Campaigns in the U.S.

Top 10 Online Brand Campaigns Named - Media Guardian

The Best Online Brand Campaigns in the U.K.

When Web Branding Works - Ad Age

What Visa Learned From UGC Efforts - Adweek

MPA Finds Magazines Have Major Influence On Consumers - MediaPost

Magazines Drive Purchase Intent and Advertising Awareness in Jeep Compass Launch Campaign, According to New Research

Mags Uber-Effective in '07 Jeep Campaign - Mediaweek

Is the Buyer Always Right? - Brand Republic Blog

Analyst Speak - Online Video Allows For Greater Ad Opportunities-NMA

Olevia HDTV and ESPN Renew and Expand Ongoing Marketing Relationship

Consumer Insight: Understanding the Digital Consumer - Campaign Magazine

ESPN Readies Upfront, Touts Olevia - MediaPost

The Impact Of Online Video - MediaTel.co.uk

Fighting Media's Devolution - iMedia

Online Video Advertising: Not for Branding Only - ClickZ

Viral's Not For Just Anyone - MediaPost

Many Marketers Think Viral Is a Fad - eMarketer

Vital Statistics - Revolution UK

The Effectiveness of Online Video Advertising - AdMap

The Effectiveness of Online Video Advertising - AdMap

Online Video: It's All In The Metrics - MediaPost

The Impact of Online Video Ads Varies Widely - Creative Match

How to Make Effective Online Video Ads - AdAge

Google, Yahoo! Educate Marketers About Testing - Brandweek

BLOG: Power of Video Ads on the Web

Nissan Tunes in Yahoo Concert Series - Adweek

Branded sites more valuable for advertisers - e-consultancy

Can Anybody Really Measure Engagement? - iMedia

Google, YouTube Seal Deal - MediaPost

Interstitial, Pre-Roll or In-Stream Video Unit Finalists - MediaPost OMMA

Online Still Struggles as Branding Tool - iMedia

Time To Get In The Game? - MediaPost

Unique Digital Debuts Brand Work for Barclaycard Online - Mediaweek

Dynamic Appoints Jean Robinson as President

Dynamic Logic Appoints President - World Opinion News

Dynamic Logic Appoints Jean Robinson as President

New Nielsen Ratings to Measure Ad Viewing - MarketWatch

Millward Brown launches ad copy testing tool - research

A New View on the Dealer Site - iMedia

What Users Hate About Online Ads - iMedia

Peak Ad Response is Four Weeks Early for Movies - MediaPost

Behavioural Targeting: How Online Ads Got Personal - Revolution UK

Dynamic Logic Europe Staffs Up

Measuring Online Video Ads - ClickZ

Online Builds it's Brand Reputation - MediaWeek

CrossMedia Forum: Execs Fight it Out for Advertiser Budget - DM News

Internet Ad Breaks - Brand Strategy Magazine

Millward Brown and Dynamic Logic to Release DigitalLink™

Auto Sites Drive Conversion Rates For Car Ads - NetImperative

Auto Ads Best on Auto Web Sites - Mediaweek

Dynamic Logic Europe Launches MarketNorms® 2.0, The First Online Planning Tool That Includes Brand Metrics

Dynamic Logic Launches MarketNorms® 2.0

Dynamic Logic Announces Creative PreTest™ To Evaluate Ads Prior To In-Market Campaign

Dynamic Logic Boosts London Team

MSN--Sixth Annual MSN Strategic Account Summit--PRNewswire

Beauty Brands Benefit Most From Online Ads- Adweek

Ronning Lipset Radio Commissions Dynamic Logic to Measure the Effectiveness of Online Radio Campaign

2/21-2/23 – IAB Annual Leadership Meeting
Carlsbad, CA
www.iab.net

2/28-3/3 – AAAA Transformation 2010 Conference
San Francisco, CA
www.aaaa.org

3/9 – Digiday: Social
Los Angeles, CA
www.digidaysocial.com

3/12-3/16 – South by South West Conferences: Interactive Conference
Austin, TX
sxsw.com/interactive

3/22-3/24 – Re:think 2010: The ARF 56th Annual Convention
New York, NY
www.thearf.org