Dynamic Logic
North America | Europe

Presented By:




Tuesday April 21, 2009
13:30 to 18:30
Romanfabrik, Hanauer Landstrasse 186 (Hof), 60314 Frankfurt


Integrated media is a topic of immense discussion and interest as the world becomes more globalized and inter-connected. We address the critical questions being asked in media planning circles: which media mix is most effective and why? How should budget be spread out to optimize campaign effectiveness across different media?

Topics & Speakers: