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Press Coverage 
May 13, 2010
Dynamic Logic in New Media Age
Analyst Speak: Brands on social networks need to understand why people are there
By: Christina Goodman
Understanding what people are doing on social media sites can shed some light on how brands can effectively communicate through this channel. Research by Dynamic Logic found 62% of adults in the UK actively participate in social networking. One in four people aged 55 or over visit social media sites, while 47% of social networkers are aged 45-54. Not surprisingly, the percentage of social media users increases in younger age groups: 51% of 35-44-year-olds and 77% of 18-34-year-olds.
With social media use going mainstream, this presents a unique opportunity for marketers to reach engaged people of all ages in a personal and relevant way. We need to understand what they’re doing on these sites in order to see how brands can best communicate through them.
Full Article at http://www.nma.co.uk
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North American Press more Why mobile is a must this holiday season - Mobile Marketer., 08-SEP-10 Mobile ads effective influencers of holiday gift-purchasing decisions - Mobile Marketer., 26-AUG-10 Analyst Speak: Weigh campaign sites' impact on the brand before abandoning them - New Media Age., 29-JUL-10
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