Novelty Might be Wearing Off, but Online Video Still Drives Purchase Intent More than Other Online Formats
Microsites: Big Brand Impact, Smaller Reach
Dynamic Logic's AdReaction Study: Brands + Consumers + Social Media Insights
Dynamic Logic's Online Creative Best Practices
Top 10 Digital Predictions for 2010 (January 2010)
What's Working: Empirical Generalizations of the Branding Impact of Multimedia Campaigns (October 2009)
The Brand Value of Rich Media and Video Ads (August 2009)
Dynamic Logic's Mobile Overview (July 2009)
American Family Insurance claims 76pc engagement with mobile - Mobile Marketer
Dear Mr. Jobs: Still think mobile advertising "sucks"? - iMedia
BlackBerry becoming today's feature phone: panelist - Mobile Marketer
Apple's iAd to significantly contribute to mobile advertising growth - Mobile Marketer
Medialets Partners With Dynamic Logic For Unique Analysis &
Medialets Partners With Dynamic Logic To Provide Deeper Brand Insights Into Mobile Rich Media In-App Ad Campaigns
Medialets Teams With Dynamic Logic - MediaPost's Online Media Daily
For Female Social Followers, Brands Rule - eMarketer
Analyst Speak: Brands on social networks need to understand why people are there - New Media Age
Kantar Ramps Up Video Measurement Offering - MrWeb
Kantar Launches Initiatives in Online and Mobile Video - NewsBlaze
Behind the Numbers: That Rising Feeling - MediaPost's OMMA Magazine
A Dynamic Logic Study on Micro Sites - Automotive Digital Marketing
Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales - MediaPost
Microsites intensivieren Markenerleben - atmedia.at
Study: Microsites Not Complete Waste Of Money - MediaPost
Weather Channel makes 300x250 banner cross-platform buy across online, mobile - Mobile Marketer
Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs - MediaPost
Digital Marketing Guide: Audience Buying - Advertising Age
Does Social Sell? - AdWeek
Marketers search for a worthy social media metric - iMedia
Study: Consumers Are Not Annoyed by Ads on Facebook - Advertising Age
New Campaign Metric: Social Chatter - AdWeek
Dynamic Logic Teams With Cymfony For Buzz Monitoring - MediaPost's Online Media Daily
Millward Brown and Dynamic Logic Announce a Partnership With Cymfony to Provide Social Media Insights for a More Complete View of Brand Health
Millward Brown's Dynamic Logic Unit Releases Social Insights - MediaPost Raw
Get Ready For Mobile Ads You Can't Escape - MediaPost's Online Media Daily
Where Digital Marketing Is Heading in 2010 (Part 2) - AdAge
Where Digital Marketing Is Heading in 2010 (Part 1) - AdAge
Consortium to Measure Online Ads' Impact on Offline Sales - ClickZ
ROI With It: IRI Partners With Analytics Cos. To Support CPG, Retail Marketers - MediaPost's Online Media Daily
IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases - Advertising Age
Dynamic Logic Announces New Partnership With IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns
Beyond PSAs: How Agencies in Action Fights Hunger - Advertising Age
2010 Survival Guide: Agencies - MediaPost
Talking Measurement With Dynamic Logic's Michelle Eule - digiday:DAILY
Platform allows marketers to survey consumers from ads - BizReport
2009 WPP-Google Marketing Research Awards Summary - Google Business
Dynamic Logic Offers Optimization Tool for Brand Metrics - ClickZ
New Dynamic Logic Service Brings In-Ad Surveys - MediaPost
Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
Bad Campaign Worse than None at All - eMarketer
In Online Advertising, Creative Counts - ClickZ
Online advertisers are monkeying around less - Los Angeles Times
Online Rally May Sidestep Newspapers - NY Times
Can Your Man Beat My Machine: Lawd, -- Lawd? - MediaPost's Online Media Daily
Study: Financial Display Ads Need More Human Touch, Less Copy - ClickZ
Dynamic Logic Releases Creative Best Practices for Driving Online Ad Effectiveness and Maximizing Brand Impact
Online Ads Not Working for You? Blame the Creative - Advertising Age
Online ad effectiveness depends on good creative. But measurement and targeting still matter. - Econsultancy
Smaller ad units still punching above their weight - The Huffington Post
Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost Effects - MediaPost
MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - mediabistro.com
Mobile has better targeting than early Internet: digiday keynote - Mobile Marketer
Bigger ad formats aren't always the ones that get the most attention - NMA Magazine
Integrate Ads For Effective Brand Awareness - MediaPost's Research Brief
Dynamic Logic Study for redbox Reveals That In-Call Media Can Be Highly Effective For Raising Brand Awareness and Purchase Intent
Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Dynamic Logic Says Bigger Can Be Better After All - ClickZ
Why Large Online Ad Formats Aren't Industry's Silver Bullet
Is Bigger Better When it Comes to Online Ad Size? - August 2009
Mobile metrics dominate Weather Channel breakfast event - Mobile Marketer
Dynamic Logic and Compete Partner to Offer Marketers Insights into the Branding and Behavioral Effects of Online Advertising Campaigns
Tricks for Choosing Ad Formats - ClickZ
Video Ad Engagement: Easily Distracted - NMA Magazine
Online Video: Watch Closer - NMA Magazine
Omniture and Kantar Partner for Online vs Offline Insights - MrWeb
Analyst Speak: Finding the best length for online video ads needs further research - NMA Magazine
Why do advertisers like mobile ads? - TelevisionPoint.com
New program offers publishers snapshot of research results - Quirk's
Harnessing the Power of Digital Media - ANA Advertiser
Reassuring brands online ads really do have an impact of consumers - NMA Magazine
Filling in the mobile measurement gaps - iMedia
Digital Automotive News: Display - More than just click-throughs - Mindshare Automotive
Display: More than just click-throughs - Media Week
Brand Building and Types of Websites - eMarketer
Digital: Nine for '09 - Millward Brown's ePerspectives
OPA: Premium Content Sites Worth Extra Bucks - MediaPost
Flying Towards Quality When the Economy Is Grounded - MediaPost
Dynamic Logic Announces Second Annual Top Online Advertising Campaigns in the U.S.
Hunker Down Or Double Down? Making The Case or Mobile Advertising In A Down Economy - MediaPost
Are People Becoming More Accepting of Some Online Ads? - Millward Brown's ePerspectives
A First Look at Mobile Performance - Millward Brown's ePerspectives
Some Respite for Consumers as Ad Clutter Clears on Web - AdAge
Users' resistance to intrusive ads may be dwindling as they surf more - NMA Magazine
Guilt by Association - ADWEEK
A Pop-Up Ad That's Less Annoying - NY Times
What's the Right Amount of Online Advertising? - eMarketer
Rich Media Research Roundup - ClickZ
Over-Content Ads Becoming More Acceptable - MediaPost's Research Brief
Exposure to Mobile Advertising Can Positively Shift Brand Metrics - MediaTel NewsLine
Mobile key to building brand awareness - Precision Marketing
Preliminary research shows that exposure to mobile advertising can positively shift brand metrics - Mobile Europe
iVillage data offer attracts Unilever brand ads - NMA Magazine
We Rule The Net! - AARP Magazine
Mobile Advertising Lifts Brand Metrics and Purchase Intent - MediaPost's Research Brief
A Brand in the Hand - MediaPost's OMMA Magazine
Dynamic Logic Announces Initial Performance Averages for Mobile Branding Campaigns
Report: Mobile Web Advertising Impacts Brand Awareness - MediaWeek
Exposure to mobile ads lifts branding: Dynamic Logic - Mobile Marketer
Dynamic Logic Announces First Performance Averages for Mobile Branding Campaigns
Branded-Content Sites Deliver Better Ad Results - Media Buyer Planner
CEO of Dynamic Logic discusses Brand Ideals, Personal Branding & Social Media Marketing - m-cause
Using e-mail to increase brand metrics - BtoB Magazine
Datran Media Releases Dynamic Logic Research That Reveals Inbox Advertising Increases Brand Favorability and Awareness - MarketWatch
OPA: B-C Sites Boost Ads - ADWEEK
Target the Audience or Ride Along With the Content? - AdAge
OPA Study Tries To Make The Case For Content Sites As Brand Drivers - Washington Post
Enter the gaming grandmothers - BizReport
Screen Advertising Releases Results of Mobile Advertising Effectiveness - Wireless Developer Network
Mobile users 'happy to get ads for free content' - Net Imperative
Trends Insight: Online Video's Star is Rising - Marketing Week
Print Advertising Most Popular And Relevant Medium - MediaTel NewsLine
Print media tops marketing poll - Mad.co.uk
Visible Measures and Dynamic Logic to Collaborate for Internet Video Ad Benchmarking
Print ads preferred by consumers, research reveals - Brand Republic
Will In-Game Ads Keep Delivering Brand Lift? - ClickZ
Seniors Underserved by Online Merchants - eMarketer
Google Accepts Ad Tags in Push for Brand Dollars - ClickZ
Google to allow third-party ad-serving on AdSense - NMA Magazine
Google Opens Content Network to Third Parties
Advertiser Directories: The Key to Successful Online Ads - ClickZ
New Report Reveals Online Ads Are Effective In Reaching Mature Adults
Greystripe Releases Data On 'The Golden Compass' Campaign - MediaPost
WPP's 24/7 Real Media Partners With Mindset Media - MediaPost
Mediterranean social networkers more open to ads - NewMediaAge
Opportunities And Challenges For Brands On Social Networking Sites - MediaTel NewsLine
Digital Branding: Measuring Engagement - NMA Magazine
Brand Advertising on Game Sites Performs Best With Women Over 45 - MediaPost's Research Brief
Ads On Gaming Sites A Solid Way To Reach Some Women - WebProNews
Web vs. TV: Research Aims to Gauge Ads - The Wall Street Journal
Gaming sites good for targeting older women - NMA Magazine
Ads on Social Networking Sites Could Present New Opportunities and Challenges For Brands - Millward Brown's ePerspectives
What Can Widgets Do? - eMarketer
Beating Online Ad Clutter - MediaPost
As Big Brands Embrace Digital, Digital's Branding Power Wanes - ClickZ
Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands - MediaPost
Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign - MediaPost
Best & Worst of 2007: Experts Weigh In - iMedia
NewsLine Column: Frequency Capping - MediaTel
Online Video Ads Score Well With Users - MediaPost
Viral Videos Ads: No Marketing Panacea - MediaPost
How fewer ads can mean more dollars - iMedia
Hampton Finds Value in Mobile Ads - ADWEEK
Study champions impact of magazine advertising - Brand Republic
Mobile Ads Boost Brand Appeal: Dynamic Logic - MediaPost
Study finds acceptance of mobile advertisements - RCR Wireless News
New Study Demonstrates Success Of Mobile Web Ad Campaign
Major Internet Hubs See Lesser Influence - Associated Press
Millward Brown and Aerodeon conduct first research project to measure effectiveness of mobile phone advertising
Frequency of exposure is key for online ads - NMA Magazine
Will click-through become an endangered species? - Media Guardian
Online Video: Short-Term Hype Or Long-Term Brand Builder? - MediaPost
Top performing online campaigns need branding objectives - Mad.co.uk
24/7 Real Media Debuts Search Retargeting On The Global Web Alliance
Lessons On Acheiving Branding Goals - iMedia
Viral advertising - the Holy Grail of marketing? - Mad.co.uk
Tremor to Study Video on 800 Sites - iMedia
Partnership to Study Video Ad Effectiveness - MRWeb
Tremor Media Partners with Dynamic Logic for Video Research Initiatives
Tremor Teams With Dynamic Logic To Study Video Ad Effectiveness - MediaPost
Profero and Carat Creative Top Online Campaigns - NMA
The UK's Best Online Brand Campaigns - Creative Match
Agencies Credited for Effective Work - Brand Republic
The Best Online Brand Campaigns in the U.S.
Top 10 Online Brand Campaigns Named - Media Guardian
The Best Online Brand Campaigns in the U.K.
When Web Branding Works - Ad Age
What Visa Learned From UGC Efforts - Adweek
MPA Finds Magazines Have Major Influence On Consumers - MediaPost
Magazines Drive Purchase Intent and Advertising Awareness in Jeep Compass Launch Campaign, According to New Research
Mags Uber-Effective in '07 Jeep Campaign - Mediaweek
Is the Buyer Always Right? - Brand Republic Blog
Analyst Speak - Online Video Allows For Greater Ad Opportunities-NMA
Olevia HDTV and ESPN Renew and Expand Ongoing Marketing Relationship
Consumer Insight: Understanding the Digital Consumer - Campaign Magazine
ESPN Readies Upfront, Touts Olevia - MediaPost
The Impact Of Online Video - MediaTel.co.uk
Fighting Media's Devolution - iMedia
Online Video Advertising: Not for Branding Only - ClickZ
Viral's Not For Just Anyone - MediaPost
Many Marketers Think Viral Is a Fad - eMarketer
Vital Statistics - Revolution UK
The Effectiveness of Online Video Advertising - AdMap
Online Video: It's All In The Metrics - MediaPost
The Impact of Online Video Ads Varies Widely - Creative Match
How to Make Effective Online Video Ads - AdAge
Google, Yahoo! Educate Marketers About Testing - Brandweek
BLOG: Power of Video Ads on the Web
Nissan Tunes in Yahoo Concert Series - Adweek
Branded sites more valuable for advertisers - e-consultancy
Can Anybody Really Measure Engagement? - iMedia
Google, YouTube Seal Deal - MediaPost
Interstitial, Pre-Roll or In-Stream Video Unit Finalists - MediaPost OMMA
Online Still Struggles as Branding Tool - iMedia
Time To Get In The Game? - MediaPost
Unique Digital Debuts Brand Work for Barclaycard Online - Mediaweek
Dynamic Appoints Jean Robinson as President
Dynamic Logic Appoints President - World Opinion News
Dynamic Logic Appoints Jean Robinson as President
New Nielsen Ratings to Measure Ad Viewing - MarketWatch
Millward Brown launches ad copy testing tool - research
A New View on the Dealer Site - iMedia
What Users Hate About Online Ads - iMedia
Peak Ad Response is Four Weeks Early for Movies - MediaPost
Behavioural Targeting: How Online Ads Got Personal - Revolution UK
Dynamic Logic Europe Staffs Up
Measuring Online Video Ads - ClickZ
Online Builds it's Brand Reputation - MediaWeek
CrossMedia Forum: Execs Fight it Out for Advertiser Budget - DM News
Internet Ad Breaks - Brand Strategy Magazine
Millward Brown and Dynamic Logic to Release DigitalLink™
Auto Sites Drive Conversion Rates For Car Ads - NetImperative
Auto Ads Best on Auto Web Sites - Mediaweek
Dynamic Logic Europe Launches MarketNorms® 2.0, The First Online Planning Tool That Includes Brand Metrics
Dynamic Logic Launches MarketNorms® 2.0
Dynamic Logic Announces Creative PreTest™ To Evaluate Ads Prior To In-Market Campaign
Dynamic Logic Boosts London Team
MSN--Sixth Annual MSN Strategic Account Summit--PRNewswire
Beauty Brands Benefit Most From Online Ads- Adweek
Ronning Lipset Radio Commissions Dynamic Logic to Measure the Effectiveness of Online Radio Campaign
7/15 – ANA Digital & Social Media Conference New York, NY www.ana.net 7/19 – IAB Mobile Marketplace New York, NY www.iab.net 7/21 – OMMA Behavioral San Francisco, CA www.mediapost.com 7/22 – OMMA Metrics & Measurements San Francisco, CA www.mediapost.com
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