About Us

Dynamic Logic, A Millward Brown Company, is a leading marketing research company with expertise in measuring advertising and marketing effectiveness. Our products and services provide the knowledge to improve advertising performance during each stage of the advertising cycle. CrossMedia Research™ focuses on evaluating the synergies of different media channels and understanding which media combination is most cost effective. AdIndex® uses patented technology to measure the impact of online advertising using traditional brand metrics. MarketNorms®, a syndicated database, is a benchmarking and planning tool. LinkSelect for Digital is an online copy-testing solution that provides diagnostic and evaluative insight into which creative performs best before the campaign goes live.

Dynamic Logic's clients include advertisers, agencies and publishers including Clorox, GlaxoSmithKline, General Motors, Philips, Ogilvy & Mather, OMD/Tribal DDB, J. Walter Thompson, Starcom MediaVest, AOL, ESPN, iVillage, MSN, and Yahoo! among others.

Dynamic Logic was founded in 1999 by Nick Nyhan, CEO, Dynamic Logic, and Ronit Aviv, CTO. In June 2005, Dynamic Logic became a subsidiary of Millward Brown, a global leader and recognized authority in advertising, media, marketing communications and brand equity research. Together, Dynamic Logic and Millward Brown combine their interactive products and services to create a comprehensive product suite that helps marketers and advertisers as they expand their integrated marketing programs. Dynamic Logic is headquartered in New York City with offices in San Francisco, Chicago, Rhode Island and London.

Dynamic Logic Europe, based in London, was launched in 2001 and has conducted studies across 150 sites in ten countries. Clients include top advertisers such as BT, British Gas, Unilever, General Motors, Gillette, and agencies such as Carat, Media.com, Media Contacts, Starcom MediaVest, Ogilvy, mOne, and publishers such as Yahoo!, MSN, AOL, Financial Times, BusinessWeek, and News International (Times and Sun).

Using a full-cycle analysis approach, Dynamic Logic measures ad effectiveness through traditional brand metrics and can:

• Measure the impact of advertising campaigns
• Identify most effective online creative executions
• Evaluate the effectiveness of your multi-media ad campaign
• Enhance ROI of integrated advertising campaigns
• Plan and benchmark online campaign performance