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Press Coverage (2008 - 2007)
Mobile Advertising Lifts Brand Metrics and Purchase Intent - MediaPost's Research Brief, 01-SEP-08
We Rule The Net! - AARP Magazine, 01-SEP-08
Mobile ad campaigns increase brand metrics: research - m-Travel.com, 25-AUG-08
Industry Unleashes Flood of Studies to Prove Its Worth - AdAge, 25-AUG-08
Report: Mobile Web Advertising Impacts Brand Awareness - MediaWeek, 21-AUG-08
Exposure to mobile ads lifts branding: Dynamic Logic - Mobile Marketer, 21-AUG-08
Branded-Content Sites Deliver Better Ad Results - Media Buyer Planner, 11-AUG-08
CEO of Dynamic Logic discusses Brand Ideals, Personal Branding & Social Media Marketing - m-cause, 10-AUG-08
Using e-mail to increase brand metrics - BtoB Magazine, 07-AUG-08
Datran Media Releases Dynamic Logic Research That Reveals Inbox Advertising Increases Brand Favorability and Awareness - MarketWatch, 06-AUG-08
Online Video - Millward Brown's ePerspectives, 01-AUG-08
OPA: B-C Sites Boost Ads - ADWEEK, 31-JUL-08
Study: Online Ads Get Performance Boost from Branded Content Sites - ClickZ, 31-JUL-08
Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics - MediaPost, 31-JUL-08
Target the Audience or Ride Along With the Content? - AdAge, 31-JUL-08
Study: Online Ads More Effective on 'Branded' Sites - Editor & Publisher, 30-JUL-08
OPA Study Tries To Make The Case For Content Sites As Brand Drivers - paidContent.org, 30-JUL-08
OPA: Ads Perform Better on Branded Content Sites - MediaWeek, 30-JUL-08
OPA study shows branded content outperforms standard online advertising - BtoB Magazine, 30-JUL-08
OPA Study Tries To Make The Case For Content Sites As Brand Drivers - Washington Post, 30-JUL-08
Enter the gaming grandmothers - BizReport, 22-JUL-08
Google and Seth MacFarlane: YouTube-Plus, Banner Ad Band-Aid or What? - ClickZ, 01-JUL-08
Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns - PR Newswire, 16-JUN-08
Visible Measures and Dynamic Logic to Collaborate for Internet Video Ad Benchmarking - PR Newswire, 16-JUN-08
Visible Measures, Dynamic Logic Ink Online Ad Research Deal - TVWeek, 16-JUN-08
Greystripe Shares User Stats - Wireless Week, 06-JUN-08
Seniors Underserved by Online Merchants - eMarketer, 03-JUN-08
Will In-Game Ads Keep Delivering Brand Lift? - ClickZ, 03-JUN-08
Big News for Publishers: Google AdSense Now Supports Third-Party Ad Serving Technology - Search Engine Roundtable, 20-MAY-08
Google Opens AdSense To Third-Party Ads - InformationWeek, 19-MAY-08
Google starts third-party tracking on its ad network - ComputerWorld, 19-MAY-08
Google Accepts Ad Tags in Push for Brand Dollars - ClickZ, 19-MAY-08
Mobile Banner Ads Have Same Brand Recall As TV Spots - MediaPost, 15-MAY-08
ESPN, CNN, Scripps, NBC Putting Media/Marketing Integration Upfront - JackMyers.com, 14-MAY-08
Print Advertising Rates Most Positively with Consumers - RIT's Print In The Mix, 01-MAY-08
Advertiser Directories: The Key to Successful Online Ads - ClickZ, 01-MAY-08
New Report Reveals Online Ads Are Effective in Reaching Mature Adults - The Earth Times, 30-APR-08
Greystripe Releases Data On 'The Golden Compass' Campaign - MediaPost, 28-APR-08
WPP's 24/7 Real Media Partners With Mindset Media - MediaPost, 28-APR-08
Making Our Numbers - MediaPost's Mobile Insider, 22-APR-08
The New York Times Q1 2008 Earnings Call Transcript - Seeking Alpha, 17-APR-08
Women are game for product ads - BizReport, 25-MAR-08
Psychographically Targeted Web Advertising - ClickZ, 25-MAR-08
Brand Advertising on Game Sites Performs Best With Women Over 45 - MediaPost's Research Brief, 24-MAR-08
Ads On Gaming Sites A Solid Way To Reach Some Women - WebProNews, 24-MAR-08
Coke Gets Search Traction - Promo Magazine, 21-MAR-08
Web vs. TV: Research Aims to Gauge Ads - The Wall Street Journal, 19-MAR-08
Ads on Social Networking Sites Could Present New Opportunities and Challenges For Brands - Millward Brown's ePerspectives, 01-MAR-08
Widget Wins Hinge on Social Networks - eMarketer, 20-FEB-08
What Can Widgets Do? - eMarketer, 05-FEB-08
Beating Online Ad Clutter - MediaPost, 29-JAN-08
Media Buyers Bristle At Networks' Premium Rates For Online Video Advertising - MediaPost, 24-JAN-08
JC Penney Feels the Marketing Power of Link Love - AdAge, 21-JAN-08
As Big Brands Embrace Digital, Digital's Branding Power Wanes - ClickZ, 17-JAN-08
Ads On Social Networking Sites Could Present New Opportunities And Challenges For Brands - MediaPost, 17-JAN-08
Best & Worst of 2007: Experts Weigh In - iMedia, 19-DEC-07
Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign - MediaPost, 19-DEC-07
Goodby Uses Tribal Fusion For Branding, Scores 'Freakishly High' CTRs - MediaPost, 11-DEC-07
Vital statistics - Brand Republic, 04-DEC-07
Applying Lessons Learned from TV Ads to Online Video - Millward Brown's ePerspectives, 01-DEC-07
10 Things You Need to Know About Metrics - MediaPost, 01-DEC-07
Marketers Enlist Mobile Phones as Utility Vehicles - ADWEEK, 26-NOV-07
Online Video Ads: Less Annoying - WebProNews, 16-NOV-07
Online Video Ads Score Well With Users - Editor & Publisher, 16-NOV-07
Online Video Ads Score Well With Users - MediaPost, 15-NOV-07
Kara Manatt of Dynamic Logic breaks down online video trends, 14-NOV-07
Viral Videos Ads: No Marketing Panacea - MediaPost, 12-NOV-07
Measuring the effectiveness of mobile advertising - Blog, 08-NOV-07
Media buyers and sellers agree: Stop the buzz words! - Ad Sales Blog, 06-NOV-07
How fewer ads can mean more dollars - iMedia, 01-NOV-07
Cumulative Media Drive Purchase Intent - Research Brief, 25-OCT-07
Hampton Finds Value in Mobile Ads - ADWEEK, 18-OCT-07
In Driving Sales, Magazine Rank No. 1 - Media Life, 18-OCT-07
This SMS is Brought To You By... - MediaPost's Mobile Insider, 18-OCT-07
Mobile Ads Boost Brand Appeal: Dynamic Logic - MediaPost, 09-OCT-07
Major Internet Hubs See Lesser Influence - Associated Press, 08-OCT-07
Study finds acceptance of mobile advertisements - RCR Wireless News, 08-OCT-07
Online Video: Short-Term Hype Or Long-Term Brand Builder? - MediaPost, 24-SEP-07
Behind the Numbers: Can Behavioral Hit the Target? - Media Post, 29-AUG-07
Lessons On Acheiving Branding Goals - iMedia, 28-AUG-07
Safecount Returns - MediaPost, 02-AUG-07
Nissan Announces Ultimate L.A. Rogue Trip Sweepstakes - Truck Trend, 26-JUL-07
Tremor to Study Video on 800 Sites - iMedia, 20-JUL-07
Tremor Teams With Dynamic Logic To Study Video Ad Effectiveness - MediaPost, 19-JUL-07
When Web Branding Works - Ad Age, 16-JUL-07
The Best Online Ads of 2006 in the US - Brand Strategy, 16-JUL-07
What Visa Learned From UGC Efforts - Adweek, 09-JUL-07
Blog Coverage Following the OMMA Video Conference in NYC, 29-JUN-07
Bringing Home Lessons Learned on the Battlefield - NYTimes, 21-JUN-07
MPA Finds Magazines Have Major Influence On Consumers - MediaPost, 15-JUN-07
Mags Uber-Effective in '07 Jeep Campaign - Mediaweek, 13-JUN-07
ESPN Readies Upfront, Touts Olevia - MediaPost, 05-APR-07
Fighting Media's Devolution - iMedia, 03-APR-07
Online Video Advertising: Not for Branding Only - ClickZ, 29-MAR-07
Many Marketers Think Viral Is a Fad - eMarketer, 22-MAR-07
Viral's Not For Just Anyone - MediaPost, 22-MAR-07
Survey: Viral a Fad; Creativity Crucial - MarketingVox, 20-MAR-07
Viral: It's Not For Just Anybody Anymore - Blog, 19-MAR-07
Online Advertising is the Promised Land - Blog, 15-MAR-07
The Effectiveness of Online Video Advertising - AdMap, 01-MAR-07
Online Video: It's All In The Metrics - MediaPost, 29-JAN-07
Online Video Ad Best Practices Identified - MarketingVox, 18-JAN-07
How to Make Effective Online Video Ads - AdAge, 16-JAN-07
1 to 1 marketing: can we see a budget on that, please? - Blog: The Complex Brand, 16-JAN-07
Google, Yahoo! Educate Marketers About Testing - Brandweek, 15-JAN-07
Press Archive
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