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Press Coverage 
September 18, 2009
Dynamic Logic in Mobile Marketer
Mobile has better targeting than early Internet: digiday keynote
By: Dan Butcher
NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.
The panel focused on the state of mobile marketing and featured analysts with data on mobile marketing usage. Panelists discussed response rates, campaign sizes, appropriate approaches to campaign measurement, top spenders now and in the future, SMS versus WAP banners, in-application advertising and emerging ad formats.
“Certainly novelty has some impact on the high response rates achieved by mobile advertising, but compared to early days of online, mobile has much more momentum and there’s better targeting on mobile,” said Ali Rana, vice president of digital strategy at Dynamic Logic, New York.
Full Article at http://www.mobilemarketer.com
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