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Press Coverage 
November 19, 2009
Dynamic Logic in MediaPost's Online Media Daily
New Dynamic Logic Service Brings In-Ad Surveys
By: Mark Walsh
As an advertiser, how would you like to get instant feedback on an online ad right from questions posed within the ad itself? With its new Adometer tool, Dynamic Logic promises to provide that capability to help marketers and agencies optimize display campaigns at the outset.
The Adometer software incorporates survey questions within ads to give advertisers an early idea of whether particular versions of an ad are making an impact on consumers and reaching the target audience. With that user data, they can more quickly adjust campaigns to focus on the creative executions and placements delivering the best results.
"This is a tool meant for marketers to see whether ads are breaking through and to look across different creative themes to see which are working and allocate impressions toward those with higher recall," explained Michelle Eule, managing director, AdIndex Solutions for Dynamic Logic.
Full Article at http://www.mediapost.com
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