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Press Coverage 
January 27, 2010
Dynamic Logic in Advertising Age
Study: Consumers Are Not Annoyed by Ads on Facebook
By: Kunur Patel
NEW YORK (AdAge.com) -- Good news for Facebook: It turns out users find ads on social networks no more annoying than any other ads on the web.
According to a study from research firm Dynamic Logic, consumers view brand messages on social-media sites as comparable to those in online video, and are only slightly more annoying to internet users than search or banner ads.
While that's better news for Facebook, which has been embraced by blue-chip marketers such as Procter & Gamble, it's a bit of a backhanded compliment. Indeed, all web ads pale when stacked up to TV and print, which can claim twice the favorability among consumers, according to Dynamic Logic's Ad Reactions 2009 study.
Among 2,000 consumers surveyed in August 2009, 22% expressed a positive attitude toward ads on social media, the same as online video ads, compared with more than 40% favorable to print and TV ads. Consumers expect and tolerate ads in offline media in a way that they don't online.
Full Article at http://adage.com
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European Press more Analyst Speak: Brands on social networks need to understand why people are there - New Media Age., 13-MAY-10 Microsites: Reichweite gering, aber gut fur die Marke - Planung & Analyse., 08-APR-10 Starke Marken mit Microsites - Electronic Commerce Info Net., 08-APR-10
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