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Press Coverage 
February 23, 2010
Dynamic Logic in MediaPost's Online Media Daily
Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs
By: Catherine Spurway
According to market research firm Dynamic Logic, as more advertisers move their ad campaigns online, they are failing to capture the attention of banner-blind consumers. In fact, they say, poorly created ads can even hurt marketing efforts, reducing brand favorability and purchase intent.
Instead of buying lots of inventory to deliver static impressions, marketers should worry more about making impressions to tell their stories. It's the difference between watching "Avatar" in plain old 2-D, and feeling like you're living in another beautiful world viewing it in 3-D.
Rethinking banner ads means taking advantage of the immersion and engagement capabilities coming this year on the rich media front - both on the PC and iPhone - where the wave of a mouse can automatically trigger interactive video, expandable video, polling, gaming, click to call, photo uploads, real-time movie listings, send to a friend, data collection, mobile alerts, calendar reminders, sweepstakes, coupon downloads and wallpaper downloads.
Full Article at http://www.mediapost.com
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European Press more Analyst Speak: Brands on social networks need to understand why people are there - New Media Age., 13-MAY-10 Microsites: Reichweite gering, aber gut fur die Marke - Planung & Analyse., 08-APR-10 Starke Marken mit Microsites - Electronic Commerce Info Net., 08-APR-10
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