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Press Coverage 
April 30, 2010
Dynamic Logic in Automotive Digital Marketing
A Dynamic Logic Study on Micro Sites
By: David Jackson
Ever wonder what microsites are good for? Here’s a hint: They create “significant increases in all standard brand metrics,” according to a survey by Dynamic Logic.
For example, 7.8% of all microsite visitors leave with “message association” (i.e., they remember what they read). Even better, 11.2% garner greater online ad awareness. And 3.1% develop a stronger intent to purchase (a huge number if you can discern and respond to that intent).
To put this in context, these numbers are more than double those generated by display and video ads, and there’s a good reason:
Microsites “attract people who have a greater pre-existing familiarity and affinity towards the hosting brand,” the report states. “Attracting such an audience is generally desirable, since microsites—though also used to attract new consumers—are often built to deepen relationships and loyalty with current brand users.”
Full Article at http://www.automotivedigitalmarketing.com
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European Press more Analyst Speak: Brands on social networks need to understand why people are there - New Media Age., 13-MAY-10 Microsites: Reichweite gering, aber gut fur die Marke - Planung & Analyse., 08-APR-10 Starke Marken mit Microsites - Electronic Commerce Info Net., 08-APR-10
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