|
 |
Press Coverage 
May 11, 2010
Dynamic Logic in NewsBlaze
Kantar Launches Initiatives in Online and Mobile Video
Kantar has unveiled a suite of complementary video measurement and tracking tools in anticipation of continuing rapid growth in global video ad spend:
Kantar Video develops syndication, tracking and optimisation platform
This initiative marks the launch of Kantar Video, a new unit extending the company's range of multi-channel data, analysis, and audience measurement services. Kantar Video, based in New York, has developed a proprietary syndication, tracking and optimization platform, Kantar Videolytics, dedicated to effectively and efficiently measuring and monetizing online and mobile video worldwide.
Available on-demand to clients, Kantar Videolytics data will be combined with descriptive, behavioural and attitudinal data from consumer panels operated by other Kantar business units. Delivered via a powerful search engine, the service will be used to evaluate programme content as well as entire campaigns and their components.
Kantar Video is currently rolling out a private beta of Kantar Videolytics and expects to launch the public beta in Fall 2010.
Full Article at http://newsblaze.com
Press Archive
2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001
| 2000
European Press more Analyst Speak: Brands on social networks need to understand why people are there - New Media Age., 13-MAY-10 Microsites: Reichweite gering, aber gut fur die Marke - Planung & Analyse., 08-APR-10 Starke Marken mit Microsites - Electronic Commerce Info Net., 08-APR-10
|
|
|
