|
 |
Press Coverage 
May 24, 2010
Dynamic Logic in eMarketer
For Female Social Followers, Brands Rule
About one-half of online women in the US were fans or followers of a company’s social marketing presence in April 2010, according to a survey from SheSpeaks and iVillage.
It was most popular to follow brands, especially in the consumer packaged goods category. Women were less engaged with retail outlets on social sites.
This finding was in contrast with Q3 2009 research on social network users of both genders conducted by Dynamic Logic and Millward Brown. In that survey, where the retail category was a single choice rather than broken out into store types, 71% of social network users who followed a marketer were fans of a retailer. The second-place consumer packaged goods category snagged only 48% of followers.
The Dynamic Logic–Millward Brown study also found social network users had different reasons for following retailers (to learn about sales, 71%) and packaged-goods brands (to learn about new products, 83%).
Full Article at http://www.emarketer.com
Press Archive
2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001
| 2000
European Press more Analyst Speak: Brands on social networks need to understand why people are there - New Media Age., 13-MAY-10 Microsites: Reichweite gering, aber gut fur die Marke - Planung & Analyse., 08-APR-10 Starke Marken mit Microsites - Electronic Commerce Info Net., 08-APR-10
|
|
|
