Press Coverage
July 01, 2010

Dynamic Logic in Mobile Marketer
Apple's iAd to significantly contribute to mobile advertising growth
By: Giselle Tsirulnik

Today Apple’s iAd officially launched and eMarketer predicts that the platform will help grow mobile display advertising 59.7 percent this year to reach $166 million.

With Google and Apple entering the fray, eMarketer estimates United States mobile advertising spending is set to grow 42.5 percent this year, reaching $593 million. By 2013, the total U.S. mobile advertising market is expected to reach $1.56 billion – a cumulative average growth of 37 percent from 2008.

Mobile display spending in the U.S. will grow 50.6 percent from 2008 to 2013, reaching $546 million that year. According to a December report from Morgan Stanley, total worldwide mobile advertising revenue is expected to reach $15 billion, up from just $5 billion this year.

Here is what some industry executives think of the launch of the new platform:

Jennifer Okula, vice president of client and market development, Millward Brown’s Dynamic Logic
If advertisers are going to spend $60 million on the first round of iAd they want to know how it performs and are not just going to take Apple’s word for it. They need to request third party analytics.

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