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"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

-David Ogilvy, 1963

LinkSelect for Digital

*NEW! LinkSelect for Digital Norms*

Now you can compare the results of your online ads to other ads copy-tested through LinkSelect for Digital. The online interface makes it easy to see at a glance how well each ad compares to the other ads in your campaign and against overall LinkSelect for Digital norms.

LinkSelect for Digital, a unique research offering from Dynamic Logic and Millward Brown, is a copy testing solution for online advertising that provides advertisers, agencies and publishers with consumer feedback on their creative executions before the campaign goes live. Online ads must be memorable, communicate your message, and be persuasive. LinkSelect for Digital provides diagnostic and evaluative insight into which creative performs best.

Top marketers, ad agencies and media companies can use LinkSelect for Digital to gather insight and feedback for three key measures:

• Branded Memorability - Will the ad be remembered? Is it well-linked to your brand?
• Communication - Does the ad communicate your intended message?
• Response - Does the ad prompt the intended response? Does it generate interest in your brand?

Based on best practices from over 40,000 Link™ tests for TV, print and radio creative conducted by Millward Brown over the last 25 years, paired with Dynamic Logic's expertise in online brand evaluation, LinkSelect for Digital provides insight and feedback, before your campaign is launched. As part of Millward Brown's Link™ family, LinkSelect for Digital leverages expertise to determine the online creative's ability to attract attention, involve the consumer and leave a positive impression.

How It Works
Respondents are recruited either from a panel or via the Web and are exposed to a single creative unit in a lab environment. This monadic research design, using forced exposure, eliminates typically observed biases from media placement as well as the order in which ads are tested. LinkSelect for Digital evaluates each creative against the campaign strategy and analysis can be focused on specific creative goals.

LinkSelect for Digital fits in the planning and development stage of the advertising cycle.

Actionable Results
Our intuitive and easy-to-use online results interface provides an easy way for you to see which creative performed best on each of the three key measures: memorability, communication and response.

LinkSelect for Digital can be executed in as few as 10 business days to meet tight deadlines, and the online results are available immediately.