Overview | Filters | Demo | MarketNorms Quarterly Report

To find out more about MN-CE or to see a demo, please contact info@marketnorms.com.

You may also read below for a general overview of MarketNorms and available filters (the various ways our database can be sliced and diced). Don't forget to subscribe to our MarketNorms Quarterly Report and get automatic (free!) delivery of this unique information.

Ken Mallon
SVP, Custom Solutions and Media Group Consultant

Dynamic Logic has conducted over 4,062 AdIndex surveys on more than 6.2 million people. These surveys evaluated over 186,000 creatives across a dozen plus industries and hundreds of Web sites. The data from these surveys have been aggregated into a large normative database, MarketNorms, for planning and benchmarking online ad campaigns. You can now input costs to determine which are the most cost effective elements when planning your online branding campaigns.

1. MarketNorms Web-based Tool

• 24/7 access to all the studies in our database including the results of your own studies
• Use of our query engine and over one hundred filters to cut and categorize the data
• Perform benchmarking against your relevant industry, demographic and other norms
• Data can also be used to help with the planning and buying process
• Get performance information on types of websites, demographic groups, ad formats, rich media, exposure frequency and much more
• *NEW* MN-CE, a cost effectiveness calculator, now allows you to enter CPMs, so that you can assess the relative cost-effectiveness of ad formats, Web site types, exposure frequency levels, and more

2. MarketNorms Consulting Services

• MarketDrivers Reports -- These reports are available at an industry, client or custom level. Using multivariate regression, Dynamic Logic analysts determine which online media factors drive the brand metrics you care about most. For example, we know which ad formats and frequency most drive Purchase Intent for Automotive Marketers. We also know which demographic and geographic targets are most responsive.
• MarketNorms Benchmarking Reports -- These reports are designed for publishers who want to understand how they measure up to appropriate website, industry or target group norms. Advertisers and Agencies use these reports to see how their campaigns have performed against industry, demographic, B2B or a variety of custom norms.
• Other Custom Research -- Have a special area of interest? Want to better understand exposure frequency, rich media, women 18-34 who live in the North East? Our analysts can mine the MarketNorms database to answer a very broad range of questions.

MarketNorms is a powerful analytical tool that provides advertisers, agencies and publishers with the industry's most comprehensive database for measuring online advertising and marketing effectiveness.

Using MarketNorms clients can:

Access your norms and MarketNorms using a sophisticated, simple-to-use interface

Perform side-by-side comparisons of your normative data or the MarketNorms normative data

Compare how your campaign performed against the industry average

Benchmark effectiveness for a multitude of data points, including: demographic segmentation, creative segmentation, and category/vertical segmentation.

It is vitally important to have the ability to analyze and compare your campaign's effectiveness to the industry average and others like you.

Types of analysis MarketNorms provides:

• Optimal frequency
• Impact of technology - e.g. rich media vs. gif
• Impact of ad format - e.g. skyscraper vs. banner
• Valuable in-depth data filters, e.g.
• Age
• Frequency
• Brand Attributes
• Geo
• Creative Attributes
• Gender
• Creative Format
• Income
• Creative Technology
• Industry

We also offer the services of our expert researchers who can help you understand your normative data and strategize more effectively.
For more information or a demo of this tool, please contact: info@marketnorms.com or +1 800 245 2455